Blue Ocean Opportunities in Nuremberg

Nuremberg Airport has successfully adopted a strategy of avoiding the head-on competition of "red ocean" markets and finding new "blue ocean" opportunities such as unserved routes. Avoid the shark tank and try NUE's enticing waters instead! 

Advantages of our Blue Ocean Environment at NUE

  • Profitable growth opportunities
  • Attractive unserved markets and destinations, such as Milan, Madrid, Rome, Lisbon and Copenhagen
  • Blue Ocean Bonus as a route incentive for unserved routes
  • Premium demand with "Global Players" like Siemens, adidas or Puma with significant travel volume located in the region
  • Premium incoming demand due to high frequency of international trade shows
  • Purchasing power of inhabitants in the catchment 10% above German average
  • No slot restrictions / 24h open / off-block to take-off takes 5 minutes at NUE
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Catchment with Great Potential

Around 5.3m passengers travelled from the closer catchment around the airport, only 1.2m actually through NUE. There is significant demand that only needs to be captured! 

4.2mInhabitants live within a 90-minute driving distance to the airport
>10%more purchasing power than the German average
~45%of ​Nurembergs inhabitants have a migration background, resulting in significant VFR potential

Home Airport of Global Players

Nuremberg Airport is the gateway to the world for many globally operating companies. Adidas, Puma, GfK, SCHAEFFLER, Stabilo and LEONI are only a few of world class companies who have their headquarter within the airport's catchment area. Siemens, Bosch and MAN are also located within the region with production/research sites.

The GDP of the region amounts to 151 billion € (2019), that's 85% of Qatar's GDP. Meanwhile, around 2 million people were employed within the region in 2020.

Nuremberg as a Fair and Congress Destination

120National & International Trade Fairs
1.5mNational & International Trade Fair Participants
44%Internationality of ​Visitors at International Fairs
>50%of International Trade Visitors in Winter Season
35kCompanies exhibiting at International Fairs

NürnbergMesse (fair) belongs to the Top 15 largest fair exhibitors worldwide. Visitors and exhibitors profit of the quick underground link between airport and exhibition grounds. From terminal to exhibiton hall, the connection takes only 25 minutes.

The trade fair traffic volume allows to support routes and to generate off-season demand during winter as well.

Tourist Magnet Nuremberg ​and its Region

9.8mTravellers enjoy Nuremberg and its Region every year

UNESCO World Heritage Sites

Würzburg Residence
Margravial Opera House of Bayreuth
Old Town of Bamberg
Old Town of Regensburg

Attractions in Nuremberg

Die Kaiserburg in Nürnberg.
The Imperial Castle of Nuremberg. © Uwe Niklas
Blick auf den Christkindlesmarkt in Nürnberg.
The famous Christmas Market in Nuremberg.
Das Germanische Nationalmuseum in Nürnberg.
The Germanic National Museum in Nuremberg.
The Documentation Center Nazi Party Rally Grounds.
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